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GRAYS UNIVERSAL INDUSTRIES

Universal Solutions. One foundation.

Web design, apps, and digital services for Michigan businesses. Based in Traverse City. Working nationwide.

Our Services

We build sites and apps for businesses in Traverse City, Detroit, Grand Rapids, Ann Arbor, Lansing, and the rest of Michigan. Open a service below to see what we handle.

  • Responsive business and portfolio websites
  • Landing pages and campaign pages
  • Page titles and metadata set up for search
  • Layouts that work on phones and desktops
  • Site launches, updates, and migrations
  • Web apps and client portals
  • Dashboards and internal business tools
  • Custom software for workflows and operations
  • Hooking into tools you already use
  • Planning for growth and ongoing maintenance
  • Content planning and posting schedules
  • Profile setup and branding across platforms
  • Replying to comments and messages
  • Planning promos and seasonal posts
  • Monthly stats so you know what is working
  • Logo design and brand identity kits
  • UI/UX wireframes and screen layouts
  • Marketing graphics for web and print
  • Social media and ad creative assets
  • Design systems that match your website
  • Website hosting setup and deployment
  • Domain and DNS configuration
  • SSL certificates and basic security setup
  • Uptime monitoring and issue response
  • Backups and ongoing maintenance plans

Common Questions

Pricing, timelines, and what working with us looks like. No price list on the site.

Every project is priced individually. A small site update and a full web app are different jobs, so we do not post fixed prices here. Email us or use the contact form and we will send a quote after a quick conversation.

We talk through your goals and timeline first, agree on what we are building, then get to work. You see updates as we go. When the site or app is ready we launch it. Hosting and support are available if you want them.

We are based in Traverse City and work with clients across Michigan. We take on nationwide projects too when it makes sense for both sides.

A simple business website usually takes a few weeks from start to launch. Apps, custom software, and projects with lots of content or revisions take longer. We give you a timeline when we quote the work.

Know what you want the site or app to do. Bring any logos, photos, or example sites you like. Starting from scratch is fine too. We can map it out on the first call.

Yes. We offer server hosting, SSL setup, backups, and ongoing maintenance. You can host with us or use your own setup. We will talk through what works for your project.

Still have questions? Get in touch.

Contact Us

Got a project? Send us a note and we will reply.

Email: GraysUniversalIndustries@gmail.com

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